Monday, February 1, 2016

A New Experiment ... Day 1

Sorry for not having blogged sooner. There's been a ton of stuff going on both personally and professionally. But I wanted to post this both for my own recordkeeping and for anyone reading to follow along.

I did some end-of-the-month reviews of all my analytical data for various sites and product promotions, etc. One thing I discovered is that I'm getting more referral traffic to Clickbank from my personal Twitter account (which I have been ramping up) than I was getting during almost two months of promotional ads run on Bing Ads. Unfortunately, all of my sales came from the Bing Ads traffic. However, I didn't promote the same products nor use the same ads, so there are a lot of variables at play here.

This month, I'm going to focus on two projects ... one will be to continue what I'm doing now, and promote products via twitter, but using higher gravity products and direct linking. The second project is my new experiment ... I'm going to build out a new twitter account from scratch and see how many people and how many impressions I can garner in one month. Yes, just one month. I started out tonight by following 89 accounts that I have high hopes for following me back. If this experiment generates significant results, I will put together a short case study and share it with you.

So, that's my update for now. TTFN ... those with kids know what that means, lol. ;)

Saturday, January 2, 2016

How To Start An Online Business For Free, Today!

Learn how to start an online business for free.

I know the title sounds hype-y, but here's why I used it. I was approached recently by someone who is is involved in several online ventures. This person has had great success ... much better than I have had at this point, to be honest. I knew this person was legit because we used to be co-workers of sorts, when we both worked remotely for a startup out of Sana Monica.

What Does Training Cost?


So, when this person recommended a training program to me on how to do online business, SEO, traffic, Amazon sales, etc., I was very interested. I knew that she wasn't blowing smoke up my rear and that whatever was contained in this training program was material that she had found extremely helpful on her path to a five figure a month income (yes, that's five figures per month). If you knew the person was legit, who wouldn't be interested?

The problem came when I watched a few videos an was ready to sign on the dotted line. So what's the catch, right? Well, the training isn't free. Not even a sampler, lol. It's an annual fee of $8000 OR a monthly payment of $700. Wowza! Now I ask you, who has enough disposable income to afford that? I certainly don't. It's unfortunate, too, because I can see through her success that whatever she's doing is working. I just don't have that kind of cashflow to put into a business expenditure right now.

Why Is Training Even Necessary? 


So what is someone supposed to do if they want to start an internet business? I thought one of the big things about starting an internet business rather than a brick-and-mortar business was the cost, right? Grab a domain and some hosting for a few bucks a month and you're off to the races. Unfortunately, it doesn't quite work that way. It can, but it's rare. To be successful in an online business requires some knowledge that we aren't born with and therefore must be learned. Thus, training is very important.

The good news for those who can't afford big-ticket training like the system I described above, there are cheaper alternatives. Are they teaching the same things? I don't know. But I do know they have successful people, just like the aforementioned group. You have to ask yourself this ... is it better to get started and do what I can at the financial level that I'm at now, or give up on my dream and quit. (Hint: NO QUITTING!!!)

What's the Answer?


So, what's my solution? Wealthy Affiliate, of course. Here's why. Wealthy Affiliate allows you to start for free. That's right. You can start your very own online business today, for free. You'll even get two websites of your very own to work with. This also includes step-by-step video tutorials on how to pick your niche, how to pick keywords, how to set up your WordPress site.

It really doesn't get any easier than this unless you've got the money to pay someone to do it for you (in which case, contact me, lol). Then, when you're ready, to you can move to the premium version, which has tons of advanced training and live chat answers, etc.. Of course, the premium version isn't free, but at $47 a month I think it's a lot more affordable than anything else I've looked at.

Check it out. See what you think. Set up a website, or two. Let me know what you think. Have any question, let me know about those as well. I truly want 2016 to be the best year yet ... for both of us.

Wealthy Affiliate is an online business you can start for free, today.

Tuesday, December 29, 2015

Personal Goals For 2016

These are not my New Year's Resolutions. I don't do resolutions. I hate them. I'd rather set some goals for the year. That way, even if I'm behind in February or March, I don't feel like a loser or feel like I have to quit. So, here are my goals for 2016, in no particular order.

1. Lose 50 lbs. I could stand to lose more, but let's be real. Hey, I know 50 lbs in a year is do-able, even with a few setbacks. The end result will be a significant improvement to my health.

2. Sign up 10 new long-term clients for SEO, SEM, SMM, etc. with Arcand Media. Again, I think this is a very realistic goal. Achieving this goal will help provide more financial stability for my family. That's something that is very important to me.

3. Find a hobby I can really get into. I know everyone is supposed to have something like a hobby that they really enjoy. I just don't have anything like that at this point in my life. A good friend is involved in flying remote control quad helicopters. I might get into that.

4. Spend more time doing things with the family that everyone will enjoy. I know, this one sounds kind of vague, but it's a real goal. Maybe a real vacation is in order for next year.

5. I'm reserving this spot in case I come up with another goal before the first. ;)

So, what are YOUR personal goals for 2016? Feel free to share them in the comments!

Saturday, December 19, 2015

How To Rank on Google

Okay, so I guess it's time to spill the beans. But let me warn you, if you've been around SEO for a while, this information won't be new to you. In fact, it will probably be more along the lines of getting back to the basics. For those who are new to SEO and still learning how to rank on Google, then this can be a short primer on the subject.

Jaxxy can help with keyword research and how to rank on Google
Keywords


It all starts with keywords, or rather, keyword phrases. There are two basic types of keyword phrases, short-tail and long-tail. No, we don't have any pets online. Basically, a short-tail keyword is a one or two word phrase that people might search for in order to find a product or service. Brand names are usually short-tail keywords. Very generic or broad niches are short-tail keywords. Examples would be Nike, Amazon, Netflix, Diabetes, Internet Marketing, and Star Wars. These are all very short and very generic. While the company names are specific, what the user is looking for beyond just the company website is anyone's guess. Depending on the keyword and the amount of search traffic it gets, the competition for these, both organically and with PPC, can be very high.

Long-tail keywords is where we're going to focus our efforts. Sometimes these are referred to as "low hanging fruit," because they are generally easier to rank for in Google. The drawback, however, is that long-tail keywords do not usually have anywhere near the amount of traffic that a short-tail keyword would have in the search results. Search traffic equates to real website traffic, especially for those sites "lucky" enough to get placed on the first page of Google's search results. The top three search results are the most highly coveted positions for any search term, as these will receive the vast majority of the traffic from a given search engine.

Competition


The other issue at play is the competition. How many websites are actually competing for the search term you are targeting? As I mentioned earlier, with short-term keywords there is usually a lot more competition vs long-tail keywords. You used to be able to find out exactly how many websites are competing for your *exact* keyword phrase by including your phrase in quotation marks in the search bar when you enter it. However, the number the search engines give you now is inflated with similar sites, etc., and no longer accurately represents the numbers of sites matching any given phrase exactly. This is where some outside help comes in, but more about that in a minute.

How to rank on Google involves on-page seo best practices.
On-Page SEO


The next step of getting ranked on Google is to create a page targeting your selected keyword phrase to the T  ... from page title, h1 tag within the page itself, and including the keyword phrase in the fist paragraph and probably once or twice more throughout the page, depending on length. It should be used naturally, though, not forced. Remember, if you're looking to do something with the page you're creating, you'll want people to be able to read it, not just search engine robots, right? Also, images should be used. Use an image with the keyword phrase in the name of the image, if possible. Be sure and assign alt tag description to the image as well, and once again ensure your keyword in is there, exactly as it appears everywhere else.

Last, but certainly not least, is ensuring that you get your site's new page indexed quickly by Google. You can do this through the new Search Console. Once you sign in, look down the menu for fetch. You'll want to fetch your new page's URL. Once Google confirms that it is there, you'll have the option to submit the page for indexing. There's no guarantees on how long it will take, etc., but I can tell you that it can happen real quick. I created a brand spanking new page from scratch, and was able to lock in the number one spot on Google for my selected keyword phrase in just under 15 minutes. No, that's not an exaggeration. That's a fact, Jack.

How to Rank on Google


Now I hear the experts out there saying there's no way that is possible or questioning my non-use of backlinks, etc. First, get your panties out of a wad. No one said backlinks were not useful. In fact, I suspect that in order to keep my number one spot, I will need some backlinks, pronto. But, the point is that backlinks are not required in order to rank on Google. Now you're probably saying that extraordinary claims require extraordinary evidence. I'm with you on that. However, I'm not ready to reveal my page and targeted keywords just yet. I need them produce some traffic/sales results first before I throw the niche to the wolves (not that YOU are a wolf, but the internet is full of them, you know). However, if all goes well, this page will serve as an example as well. If you havaen't notices, there is a theme on this page, and one that I hope will rank high on Google in short order.

Tools


I mentioned earlier that there were some outside tools needed for the keyword research. This is true. You can use Google's keyword tool within Adwords to get search volumes and ideas for related search terms  (starting with short-tail and generating long-tail ideas). However, you won't be able to get competition numbers, nor a good idea of how difficult it to rank on Google. For this, I recommend an online tool called Jaaxy. It's a great keyword tool that will provide invaluable insight, help you find new long-tail keywords to target, and grade the competition for you (red, yellow, green light). It's a simple, yet powerful tool that I think every internet marketer should have in their arsenal. Sign up doesn't require a credit card. You get 30 free searches to see how it works and start kicking butt on your keyword research. Check it out by clicking on the image below.

Jaxxy is a great keyword tool that can help you target long-tail keywords to rank on Google

Thursday, December 17, 2015

Holy Crap! You Won't Believe What I just Did on Google!

I just created a landing page on my own domain for a very specific (local) keyword and submitted it to Google using the search console (formerly webmaster tools). It's now ranking on the first page of Google (verified through incognito search) after about 15 minutes. How cool is that???

I've still got to do some independent verification on other computers to confirm. Then I'll share the page and the key points that you can follow to duplicate these results.